Nicely done video from the Northwestern

The Northwestern publishes some of its first video on its Web site today.

It's well done.

You can question the choice of prep sports as the focus of this technology, and I'm not crazy about the format, Windows Media Player.

But the possibilities are very interesting, and if local advertisers can be sold on sponsoring such videos (in a way that doesn't drive away users), newspaper Web sites may have a way forward.

Stay tuned.