For sale: homepage
Some newspapers make you look at ads before you see some particular content, but Gannett's Wisconsin newspapers are going a step further and making you look at an ad before you even get to the homepage.
Some would question the ethics of this.
I would question the strategy behind it. It may make sense in the short-term to monetize Web traffic this way, but there's a big risk of turning eyeballs away by making them look at this first (or making them clip to skip it).
Some would question the ethics of this.
I would question the strategy behind it. It may make sense in the short-term to monetize Web traffic this way, but there's a big risk of turning eyeballs away by making them look at this first (or making them clip to skip it).
2 Comments:
Miles,
Thanks for this post, though I question your choice to give Kohl's free advertising.
Gannett won't take any advice from me, but if they did I would tell them that one of the best ways for news sites to lose online readership is to throw this kind of mindless advertising in their face. --Tony
I deleted my bookmark for the NW yesterday.
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